Featured Service

Learn how NetLine's LeadFlow tool can help you cost-effectively generate leads for your business and allow you to fully manage your campaigns online.

LeadFlow — the largest self-serve B2B lead-generation platform—is a quick, simple and cost-effective way to generate sales leads for your business. LeadFlow allows you to set up and fully control your lead-generation campaigns 100 percent online and provides users with the full power of the NetLine network.

point of view

"Thought leadership and market insight are key parts of our content strategy to demonstrate how the marketplace is changing and how our solutions and capabilities are helping our clients respond to and capitalize on these trends."

IBM's Vice President of Industry Solutions Marketing, Alisa Maclin, says that in order to have an effective content marketing strategy, it is essential to understand the interests and challenges of individual customers, engage them in a way that is timely and relevant, and build ongoing relationships.

featured report
The Content Connection to Vendor Selection. The Content ROI Center and the Chief Marketing Officer (CMO) Council have partnered with NetLine on a new research study—entitled “The Content Connection to Vendor Selection”—aimed at determining content’s role in influencing B2B buyers in the purchase process. This includes gaining a better understanding of how buyers source and share content among their…

Marketing organizations must become more effective in how they develop, deliver and promote digital content to engage customer markets.
The Content ROI Center is a go-to source of thought leadership and services to help marketers more fully leverage the power of content to grow business opportunities and brand presence. We work with global marketing leaders to identify and overcome pain points, define best-in-class practices and resources, educate marketing teams, and design winning themes and campaigns...