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“Content needs to reflect who we are, and what other people are saying about us through social media is critical. In the last three years, we have see our content move rapidly to the online space, and this has been a big driver of our strategy.”
Wells Fargo Advisors is the third largest investment services firm in the U.S. and serves both B2C and B2B markets. With respect to its B2B content, Chief Marketing Officer Chris Moloney says the majority is centered around thought leadership and building awareness and trust, although they have recently begun to use content for direct purchase impact and creating relationships.
Marketing organizations must become more effective in how they develop, deliver and promote digital content to engage customer markets.
The Content ROI Center is a go-to source of thought leadership and services to help marketers more fully leverage the power of content to grow business opportunities and brand presence. We work with global marketing leaders to identify and overcome pain points, define best-in-class practices and resources, educate marketing teams, and design winning themes and campaigns...