the content roi center


Digital content is the key to engagement in today’s connected marketplace. Global marketing organizations already spend 25 percent or more of their budgets on content marketing. Meanwhile, the rapid proliferation of digital channels and formats — along with the insatiable appetite of customers in every market for fresh and relevant content— is pushing marketers to invest even more.

The CMO Council’s Content ROI Center is dedicated to advancing the discipline of content marketing. We are a go-to source of thought leadership, insight and services to help marketers more fully leverage the power of content to drive business opportunities, influence purchasing decisions, and grow brand presence.

The Center is working with marketing leaders and experts around the world to develop advanced practices, identify best-in-class tools and resources, and create more compelling and strategic thought leadership and creative content campaigns.

  • Develop effective strategies for ensuring relevance and engagement
  • Tap into the power and potential of peer-driven affinity networks
  • Adopt proven tools and approaches for performance and ROI measurement
  • Implement advanced syndication, proliferation and nurturing strategies
  • Audit, assess and optimize current content marketing practices and assets
  • Advance social and SEO optimization
  • Address talent, resource, and organizational requirements
  • Develop new platforms and campaigns that advance content marketing outcomes

Sponsorship Opportunities

Become part of the conversation around the latest ContentROI Center programs and initiatives.

Contact Bryan DeRose to learn how to get involved.


content roi center latest news


Sep 19, 2016 - Harvard Business School Working Knowledge

Why Isn't Business Research More Relevant to Business Practitioners?

Like many business leaders, Donovan Neale-May routinely seeks out information on business innovation and management trends. He reads reports from market analysis firms, white papers from companies in his field, and articles in online trade magazines. But he rarely bothers with academic business journals.

Oct 05, 2015 - Customer Think

Why the Quality of Your Content Marketing Strategy Matters

For the past two years, the annual content marketing surveys by the Content Marketing Institute and MarketingProfs have pointed to the importance of having and following a documented content marketing strategy. In both the 2014 and 2015 editions of the survey, a majority of B2B respondents whose company had a documented content strategy rated their content marketing efforts as highly effective (a 4 or 5 on a scale of 1 to 5), while only a small minority of respondents with a documented strategy rated their efforts as ineffective (a 1 or 2 on the five point scale).

Elevate Content ROI

The Content ROI Center teams with marketing organizations worldwide to improve content marketing results and develop programs that reach and resonate with customer audiences.

Contact Bryan DeRose to learn more.