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Digital content is the key to engagement in today’s connected marketplace. Global marketing organizations already spend 25 percent or more of their budgets on content marketing. Meanwhile, the rapid proliferation of digital channels and formats — along with the insatiable appetite of customers in every market for fresh and relevant content— is pushing marketers to invest even more.
The CMO Council’s Content ROI Center is dedicated to advancing the discipline of content marketing. We are a go-to source of thought leadership, insight and services to help marketers more fully leverage the power of content to drive business opportunities, influence purchasing decisions, and grow brand presence.
The Center is working with marketing leaders and experts around the world to develop advanced practices, identify best-in-class tools and resources, and create more compelling and strategic thought leadership and creative content campaigns.
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Contact Bryan DeRose to learn how to get involved.
news
Sep 19, 2016 - Harvard Business School Working Knowledge
Why Isn't Business Research More Relevant to Business Practitioners?
Like many business leaders, Donovan Neale-May routinely seeks out information on business innovation and management trends. He reads reports from market analysis firms, white papers from companies in his field, and articles in online trade magazines. But he rarely bothers with academic business journals.
Oct 05, 2015 - Customer Think
Why the Quality of Your Content Marketing Strategy Matters
For the past two years, the annual content marketing surveys by the Content Marketing Institute and MarketingProfs have pointed to the importance of having and following a documented content marketing strategy. In both the 2014 and 2015 editions of the survey, a majority of B2B respondents whose company had a documented content strategy rated their content marketing efforts as highly effective (a 4 or 5 on a scale of 1 to 5), while only a small minority of respondents with a documented strategy rated their efforts as ineffective (a 1 or 2 on the five point scale).
The Content ROI Center teams with marketing organizations worldwide to improve content marketing results and develop programs that reach and resonate with customer audiences.
Contact Bryan DeRose to learn more.
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