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Sep 19, 2016 - Harvard Business School Working Knowledge

Why Isn't Business Research More Relevant to Business Practitioners?

Like many business leaders, Donovan Neale-May routinely seeks out information on business innovation and management trends. He reads reports from market analysis firms, white papers from companies in his field, and articles in online trade magazines. But he rarely bothers with academic business journals.

Oct 05, 2015 - Customer Think

Why the Quality of Your Content Marketing Strategy Matters

For the past two years, the annual content marketing surveys by the Content Marketing Institute and MarketingProfs have pointed to the importance of having and following a documented content marketing strategy. In both the 2014 and 2015 editions of the survey, a majority of B2B respondents whose company had a documented content strategy rated their content marketing efforts as highly effective (a 4 or 5 on a scale of 1 to 5), while only a small minority of respondents with a documented strategy rated their efforts as ineffective (a 1 or 2 on the five point scale).

Aug 04, 2015 - Forbes

How The Big Shift To Digital And Data Marketing Is Getting Agencies Fired

When consumer packaged goods giant Procter & Gamble sneezes the marketing world catches a cold. That’s because, as the world’s biggest media spender, this P&G is the bellwether for client-agency relationships, and other marketers tend to follow suit.

Jul 23, 2015 - Biz Community

Compelling thought leadership content needed to drive sales lead

The Chief Marketing Officer (CMO) Council has launched a new study centred on how marketing can effectively generate more qualified sales leads through compelling thought leadership content, a task th

Jul 23, 2015 - Marketing Dive

Less than half of B2B marketers report effective content strategies

Recent research from the CMO Council finds content marketing is on the rise.

Jul 21, 2015 - CMO.com

Report: Most companies can better leverage content marketing

CMO Council study confirms businesses aren’t doing enough to effectively generate sales leads through compelling thought leadership content

Sep 26, 2014 - LinkedIn Pulse

Do Your Customers Trust Content Marketing?

Viewed broadly, the decision to deploy lots of content marketing must be made based on an “outside-in” understanding of what motivates the customer, not an “inside-out” push to deploy more marketing programs, artifacts and activities. Getting this right means being able to drive real business value; getting it wrong very often drives very little except an inflated expense line.

Aug 14, 2013 - Clayman Marketing Communications

New Content ROI Center is Great News for Companies Creating Content

Aug 12, 2013 - 1to1 Media

3 Best Practices for Content Marketing

To meet marketers' growing need to deliver content to customers and prospects, The CMO Council, along with NetLine, last week launched the Content ROI Center, an online resource dedicated to helping marketing organizations improve the performance and return of their growing investments in content origination, multichannel formatting, targeting, and delivery across the entire customer lifecycle.

Aug 05, 2013 - eContent

CMO Council Launches Content ROI Center Website

The Chief Marketing Officer (CMO) Council, a global executive affinity group of more than 6,500 senior marketing executives, announced the launch of its new Content ROI Center website. 

Jul 31, 2013 - Internet Retailer

CMO Council Launches The Content ROI Center Site

The new Content ROI Center features executive interviews, case studies, thought leadership, research, and conversations about the strategies, technologies, and practices that are helping marketers improve the effectiveness and efficiency of their digital content initiatives.

Jul 31, 2013 - MediaPost Marketing Daily

CMO Council Launches Site For Content Marketing

The CMO Council has launched a Content ROI Center Web site, offering resources to help marketers improve the performance of their content-marketing initiatives.

Jul 31, 2013 - Geo Brava

Discover the Best Practices for Branded Content Marketing

The Content ROI Center is a go-to source of thought leadership and services to help marketers more fully leverage the power of content to grow business opportunities and brand presence

Jul 02, 2013 - Business 2 Community

Cutting Through the Crap – The Grand Content Experiment

A new report by the CMO Council entitled Better Lead Yield in the Content Marketing Field found that 87% of the respondents said that online content plays a major or moderate role in influencing vendor selection.

Jun 26, 2013 - CMS Wire

Digital Marketers Need a Better B2B Strategy

When trying to find way to improve B2B marketing the report, “Better Lead Yield in the Content Marketing Field,” focused less on the strategy as a whole and more on the individual parts that make up B2B marketing, such as conversion and multi-channel communication.

Jun 07, 2013 - SAP Business Trends

Market Shift Confirmed: Customers Use Virtual Communities + Online Content to Inform Purchase Decisions

The following statement summarizes the main conclusion, which resonates with how SAP is rethinking the customer experience.“BtoB buyers and influencers are turned off by self-serving, irrelevant, over-hyped and overly technical content. They’re migrating to peer-based communities and new sources of trusted,  relevant and credible content and conversation.”

Jun 07, 2013 - Constant Contact Blog

Is Google+ More Popular Than Twitter? And Other Hot Topics

According to a new report from CMO Council, 87 percent of B2B consumers say that online content has a major (27 percent) or moderate (60 percent) impact on their vendor selection.

Jun 06, 2013 - Associations Now

Association Content Is Most Trusted Among Buyers

It’s no secret that marketers are unsure of the most effective uses of content marketing, but a new study by the Chief Marketing Officer (CMO) Council is shedding light on what kinds of content have the most impact on buyers. 

Jun 06, 2013 - Fierce CMO

CMO Council: Content Marketing Influences B2B Buying

So where do B2B buyers look for content while considering purchasing? The report, "Better Lead Yield in the Content Marketing Field," had some valuable intel on that front.

Jun 05, 2013 - Yahoo! Small Business Advisor

Why B2B Content Marketing Is Failing B2B Buyers

The report I refer to, is the 11-page report, produced by the CMO Council and Netline, entitled: Better Lead Yield in the Content Marketing Field. While this report focused on new content ROI, it proves to be revealing in several ways. As I read it, this report indicates a dismal failure for B2B Marketing thus far.

Jun 05, 2013 - Marketing

B2B Big Plays: Gimmicks, Google Blimps and Exceptional Corporate Speak

The CMO Council produced a study, “Better Lead Yield in the Content Marketing Field” from an online survey of 400 B2B buyers. 87% of them admitted that online content has either a major or moderate impact on vendor preference and selection.

Jun 05, 2013 - Direct Marketing News

B2B Marketers Get an "F" for Content

Give and you shall receive. That could easily be the first commandment of lead generation through content marketing. But a new study from the CMO Council shows that, despite spending a quarter of their budgets on content marketing,  B2B marketers are still focused on giving sales pitches instead of imparting thought leadership.

Jun 04, 2013 - Business 2 Community

The Continued — But Narrowing — Digital Divide

In a recent CMO Council report, they found that 28% of respondents share content with more than 100 colleagues and 59% forward content to more than 25 people.

Jun 04, 2013 - B2B Whiteboard

Two-Minute B2B News - Edition 7

A new Content ROI study by the Chief Marketing Officer (CMO) Council and NetLine reveals that business buyers give vendors poor marks for the value and trustworthiness of their online content, rating content produced by professional organizations and industry groups as more usable and relevant.

Jun 04, 2013 - Marketing Profs

How B2B Content Impacts Buying Decisions

Some 87% of B2B buyers say online content has a major or moderate impact on vendor preference and selection, according to a recent report by the CMO Council.

Jun 04, 2013 - Digital Market Asia

Performance of Digital Content Must for B2B Marketers

The report titled, ‘Better Lead Yield in the Content Marketing Field’ – looks at the critical need for marketing organisations to bring more discipline and strategic thinking to content specification, delivery and analytics.

Jun 04, 2013 - KOMarketing Associates LLC

Online Content Proves to Play Major Role in B2B Buying Process

Business to business (B2B) buyers look towards online content as a major factor in their decision-making process, providing an opportunity for marketers to develop leads through digitally produced content, according to a BtoB Online article which highlights findings from a CMO Council survey.

Jun 03, 2013 - CMO.com

B2B Buyers Don't Trust Vendors' Online Content: CMO Council

According to "Better Lead Yield in the Content Marketing Field," a new study from the CMO Council and NetLine, business buyers belittle vendors and give much higher marks for content trustworthiness to professional organizations and industry groups, whose information is considered more usable and relevant.

Jun 03, 2013 - Target Marketing

B-to-B Marketers Must Improve Relevance and Performance of Digital Content

The report—entitled “Better Lead Yield in the Content Marketing Field”—looks at the critical need for marketing organizations to bring more discipline and strategic thinking to content specification, delivery and analytics. 

Jun 03, 2013 - Value Prop Interactive

Do Your Buyers Trust Your Content?

In a age where “Content is King,” we feel an intense pressure to keep up and continue to produce more and more content.  However, it would serve us well to stop and think about how our customers are viewing our content.  This study - ”Better Lead Yield in the Content Marketing Field,” - supplies us with a wealth of information on the topic.

Jun 03, 2013 - Marketing Charts

B2B Buyers On What Online Content Works… and What Doesn’t

87% of B2B content consumers say that online content has a major (27%) or moderate (60%) impact on their vendor selection, according to a new report from the CMO Council and NetLine, and 35% believe that online content highlights the vendors that best understand their needs.

Jun 03, 2013 - BullDog Reporter

Content Marketing: B2B Marketers Must Improve Relevance and Performance of Digital Content, as Business Buyers Rate Vendor Content Poorly in Value and Trustworthiness, New CMO Council Study Finds

A new content ROI study by the CMO Council and NetLine reveals that business buyers give vendors poor marks for the value and trustworthiness of their online content, rating content produced by professional organizations and industry groups as more usable and relevant.

Jun 03, 2013 - Content Boost

It's Not Just About Content; It's About Good Content

According to research conducted by the Chief Marketing Officer Council and NetLine, most companies engaged in business-to-business (B2B) content marketing lack a clear focus when it comes to effectively engaging their target markets.

Jun 03, 2013 - Corporate Eye

85% of B2B Buyers Say Online Content Affects Purchase Decisions

A new study by the Chief Marketing Officer (CMO) Council, the CMO Council’s ROI Center, and NetLine found that 85% of business-to-business (B2B) buyers are either majorly or moderately affected by online content from B2B marketers when making vendor selection and purchase decisions. 

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