MARKETERS STRUGGLE TO UNIFY CONTENT AND COMMERCE, NOT REALIZING FULL VALUE OF CUSTOMER INTERACTIONS
CMO Council Study Audits Variance in Digital Experience Among Global Brands; Only 21 Percent of Marketers Say They Are Very Good at Captivating and Engaging Audiences
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Sep 19, 2016 - Harvard Business School Working Knowledge
Like many business leaders, Donovan Neale-May routinely seeks out information on business innovation and management trends. He reads reports from market analysis firms, white papers from companies in his field, and articles in online trade magazines. But he rarely bothers with academic business journals.
Oct 05, 2015 - Customer Think
For the past two years, the annual content marketing surveys by the Content Marketing Institute and MarketingProfs have pointed to the importance of having and following a documented content marketing strategy. In both the 2014 and 2015 editions of the survey, a majority of B2B respondents whose company had a documented content strategy rated their content marketing efforts as highly effective (a 4 or 5 on a scale of 1 to 5), while only a small minority of respondents with a documented strategy rated their efforts as ineffective (a 1 or 2 on the five point scale).
Aug 04, 2015 - Forbes
When consumer packaged goods giant Procter & Gamble sneezes the marketing world catches a cold. That’s because, as the world’s biggest media spender, this P&G is the bellwether for client-agency relationships, and other marketers tend to follow suit.
Jul 23, 2015 - Biz Community
The Chief Marketing Officer (CMO) Council has launched a new study centred on how marketing can effectively generate more qualified sales leads through compelling thought leadership content, a task th