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MARKETERS STRUGGLE TO UNIFY CONTENT AND COMMERCE, NOT REALIZING FULL VALUE OF CUSTOMER INTERACTIONS
CMO Council Study Audits Variance in Digital Experience Among Global Brands; Only 21 Percent of Marketers Say They Are Very Good at Captivating and Engaging Audiences
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CMO COUNCIL STUDY FINDS MARKETERS ARE FAILING TO LEVERAGE VISUAL CONTENT FOR ENRICHED CUSTOMER ENGAGEMENT
New Report Highlights Deficiencies in Use of Visual Media Content; 65 Percent of Senior Marketing Executives Believe Visual Assets Are Core to How Their Brand’s Story Is Communicated
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CUSTOMER CONTENT SHARING CIRCLES STRONGLY IMPACT PRE-SALE VENDOR SELECTION, REPORTS NEW STUDY
CMO Council Finds Business Buying Behavior Shifts Based on Content Sharing Behavior, Selling Cycle Phase, Budget Authority and Role in Decision-Making Process
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CMO COUNCIL LAUNCHES CONTENT ROI CENTER WEBSITE TO FURTHER BEST PRACTICES IN CONTENT MARKETING
Increasing Investments in Content Marketing Mandate Greater Focus on Strategies, Tools and Practices to Increase Engagement and Return
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B2B MARKETERS MUST IMPROVE RELEVANCE AND PERFORMANCE OF DIGITAL CONTENT, NOTES NEW CMO COUNCIL STUDY
Business Buyers Rate Vendor Content Poorly in Value and Trustworthiness; Survey Reveals High Incidence of Digital Content Sharing and Great Buyer Dependence on Online Content Sourcing
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CMO COUNCIL LAUNCHES CONTENT ROI CENTER TO ASSESS AND IMPROVE THE RETURN ON CONTENT MARKETING INVESTMENTS
Council to Engage Marketing Leaders in Dialogue on Best Practices
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CHIEF MARKETERS ADJUSTING TO NEW ROLE AS CHANGE AGENTS AND CATALYSTS FOR CORPORATE PURPOSE AND FUNCTIONAL SYNERGY
New Study by CMO Council Suggests Patronage, Partnership and Performance Are Key to CMO Success as Pressure Mounts to Transform Global Marketing Groups
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