Content is a powerful word—at least to marketers. Don’t believe me…walk into a room full of marketers and say, “The reason you are failing is your content!” You should also be prepared to explain yourself.
At a recent CMO Council Dinner Dialogue—a type of event we regularly host all around the world that gathers around 20 chief marketing officers and senior marketing executives at a table… Read more »
Creating and delivering relevant and compelling content for prospects and customers at every step in the buyer’s journey drives efficient lead generation, accelerated customer acquisition, and improved upsell and retention. To be successful, marketers need to understand the evolving content and information needs of those prospects and customers based on who they are and where they are in the sales funnel. Like so many other… Read more »
Welcome to Content Fuel, the blog for the CMO Council’s new Content ROI Center. We can all agree that content marketing is evolving rapidly and commanding increased investments and attention for marketing organizations everywhere. Yet despite increased spending, most companies are still in the early stages of building the necessary strategies, processes, competencies, and best practices for effective content marketing programs.… Read more »