The Internet Marketing Lead Generation Ecosystem infographic was created by Straight North, a chicago seo company. It highlights the multiple channels of online marketing that can be used to create an online lead generation campaign. The top area illustrates the various areas where you can draw website traffic and then flows to the middle section that should be managed by skillful online marketers, which leads to a new customer at the bottom of the infographic.
Keep in mind that all Internet lead generation campaigns do not have to leverage each traffic source (represented by the top row of hexagons). Marketers should know which channels are best fit for an effective campaign.