white papers

white papers

Library
Grow From the Right Intro
More than ever, businesses must rely on strategic partnering to grow revenue, acquire customers, expand market reach and innovate products, services and customer experiences. But many are struggling to get it right. Grow From the Right Intro is a new report examining the state of partnering in today’s fast-changing, global marketplace. The study sheds new light into the motivations, rewards, pitfalls and proven practices that companies must consider as they seek growth and inspiration through business alliance building. �Developed by Business Performance Innovation (BPI) Network and the Chief Marketing Officer (CMO) Council, the report is based on a survey of 330 senior-level executives around the globe, bolstered by in-depth interviews with top executives in the realm of strategic partnerships. Download the whitepaper »
State of Marketing 2014
The "State of Marketing"—the most valued annual study by the CMO Council—provides an in-depth view of global marketing vitality and direction and serves as a valuable resource tool to help calibrate, prioritize and make a business case for marketing investments. Download the whitepaper »
Marketing Tools Study 2012
A new study by PointRoll and Kelton Research finds that many brand decision-makers want to use more advanced audience management tools and tap into new marketing channels, but managing a campaign with a variety of components can be time consuming and confusing, especially when managing multiple partners. Plus, ensuring the quality of ROI measurement methods is an important marketing goal for many of those surveyed. Download the whitepaper »
2012 B2B Marketing Mix Survey Results
Sagefrog Marketing Group has conducted this marketing mix survey each year for the past seven years. This year, 160 marketing and management professionals participated. Respondents represented a variety of industries, including Healthcare & Life Sciences, Professional & Business Services and Technology. The purpose of the survey is to gain insight into the marketing tactics that companies are investing in, and the return-on-investment of these tactics. Download the whitepaper »
Becoming the New Content Marketer- Capturing Consumers’ Attention in a More Social World
Content is king! Content marketing now plays a significant role across the customer lifecycle, helping marketers attract and retain customers with relevant, useful or entertaining information. Video has emerged as one of the most effective forms of content marketing, especially when integrated with social media. This whitepaper covers how marketers can easily integrate video into their current content marketing strategy, how to overcome integration challenges and the benefits of cloud content services to reduce costs and complexity. Download the whitepaper »
Tell Them What They Want To Hear: Optimizing the BtoB Web Site With Account Based Targeted Content
This eBook explores how content can be used to provide more engaging, relevant experiences to the B2B buyer through each stage of the purchase cycle. Download the whitepaper »
Making the Case for Shorter Content
When creating content there is a widespread feeling that more is better. But the truth is, buyers simply do not have the time or interest to wade through 20+ page white papers any more. The era of lengthy content is beginning to wane. This paper reveals the current state of content creation and use, and explains two simple steps to shorter content. Download the whitepaper »
11 Case Studies Prove Content Marketing ROI
Content marketing works by offering help rather than selling; by telling stories and teaching something new instead of self-promoting; by giving shout outs and thank yous to others as opposed to talking about yourself. Need proof it delivers results? Here are 11 case studies that prove content marketing ROI (return on investment). Download the whitepaper »
Content Marketing ROI
The “soft” benefits of content marketing are obvious: public trust, more engaged prospects, happier clients. But what about the hard benefits. What about ROI? “Content Marketing ROI” is the first study to address the fundamental questions: How much does content marketing cost and is it a better financial investment than other marketing strategies? The answer is, “Yes.” The eBook explains why. Download the whitepaper »
Attract and Retain Customers with Content Now
The majority of companies are set up to sell products and services, not to create valuable, relevant and compelling content on a consistent basis. To deliver content that has a chance to create long-term relationships with customers and prospects, businesses need to develop a new content mindset.  This free white paper will help you get there. Download the whitepaper »
2013 B2B Content Marketing Benchmarks, Budgets and Trends
Just as we have seen in the previous two years, content marketing remains a top priority for marketers going into 2013: 9 out of 10 marketers are using content marketing. In many respects, content marketers are doing more, but uncertainty still exists. Download the whitepaper »
How to Get Social Media Influencers Talking About You
Maintaining a database of your influencers that includes the size of their networks and other demographic information is a great way to create instant outreach lists for new product launches, news and deals. It takes some legwork, but will have an immediate payoff whenever you want to get your message out quickly. New tools make it easier than ever to find these influencers. This white paper outlines 6 tips to bring social media influencers into your circle and get them talking positively about you. Download the whitepaper »
Optimizing Content Creation for Conversions
It’s not enough to publish content on your website: You also need to think about how to put that content to work to help you achieve business goals online, from attracting relevant website traffic to directing visitors to valuable ecommerce or conversion pages. Effective content marketing involves lots of strategic planning and consistent execution if SMBs hope to fuel online conversions. This guide will help you optimize the content creation process to position your business for maximum content return on investment (ROI). Download the whitepaper »
The Definitive Guide to Integrating Social Media and Email Marketing
Smart marketers have learned that email and social media are complementary not competitive channels. The best results come when marketing strategy integrates social media and email marketing to grow your audience, share your company’s content, convert more prospects into customers, and boost your campaign ROI. This guide will give you the tools to do so. Download the whitepaper »
How to Build and Operate a Content Marketing Machine
Today’s marketers must attract and engage prospects by creating targeted, relevant content that speaks to their buyers’ needs and interests. But turning a marketing department into a publisher is no easy task. Download this ebook to learn how to organize your content marketing efforts into a structured business process.  Download the whitepaper »
8 KPIs Your Content Marketing Measurement Should Include
This eBook provides insight into several questions that have been heavily debated and discussed in the industry: how can content marketers effectively measure the key performance indicators (KPIs) of their efforts? What are the important metrics that content marketers should analyze and why do they matter? What’s the best way to measure these metrics and what tools can help the process? The eBook provides answers to these questions as Neil Bhapkar, Uberflip’s VP of Marketing, dives into the metrics and tools that are driving content marketing today. Download the whitepaper »
Content Marketing for Customer Engagement
King Fish Media has developed an eBook with a unique framework designed to help marketers add more structure to their content marketing efforts. As marketers shift more of their budgets to content marketing, these four steps will help to ensure a better return on those investments. Download the whitepaper »
Creating Content that Sells
Start effectively engaging the right prospects with the correct content. Learn how to construct a solid knowledge of content marketing, match buyer personas with marketing materials and calculate marketing ROI. Create a powerful mix of content and social media to directly improve results through demand generation. Content marketing is more than just white papers. Discover how to reduce risk in the B2B buying process, improve content registration and optimize your existing content. Use this guide to map out your own buying stages and determine which content to best associate with those stages. Download the whitepaper »
Content Creation Guide
The six templates available in our Content Creation Guide will optimize your content marketing efforts by helping you to: save time & money (understanding how the content you are creating relates to your overall business goals can help you to rule out unnecessary projects), stay focused (mapping out the needs of your prospective buyers enables you to produce more valuable and effective content), and get organized (planning a timeline for the distribution of your content ensures that your content is relevant and flows logically.) Download the whitepaper »
100 Content Marketing Examples
In the 100 Content Marketing Examples guide you’ll see how companies big and small from various locations and industries are producing creative, and successful content marketing campaigns across multiple online, in person and print channels.  Download the whitepaper »
Content Marketing, Meet Content Selling
This 38-page eBook gives insight into how Sales can use content marketing to sell with an approach we call "Content Selling." Content Selling helps sales, marketing, and operations teams align content and messages with sales engagements. That means more deals that close faster. Download the whitepaper »