programs & reports

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Featured program.

Programs

Lead Flow That Helps You Grow

To address the growing need to optimize lead flow and track winning content marketing strategies to optimized demand-generation tactics, the CMO Council has partnered with global content syndication expert NetLine to better understand the issues and challenges marketers face when working to deliver timely, relevant and robust content that reaches the right audiences. To drill into this area of study, we are inviting senior marketing leaders to share their insights and best practices to enrich the thinking around content performance, syndication and demand-generation strategies. Read more »

featured reports

Reports

Establishing and Enriching the Content Supply Chain: Aligning Campaigns, Content and the Customer for Exceptional Experiences

While as much as a third of most marketing budgets are dedicated to content origination, few companies formally assess the effectiveness of their content strategies and the relevance and value of content…

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2017 State of Content Consumption and Demand Report for B2B Marketers

NetLine Corporation conducted new research examining more than 8 million leads generated by content syndication campaigns servicing enterprise-level organizations to startups to extract insights for demand…

Download from CMO Council’s Report Download Center »

Sponsorship Opportunities

Become part of the conversation around the latest ContentROI Center programs and initiatives.

Contact Bryan DeRose to learn how to get involved.

1-408-677-5330
bderose@cmocouncil.org