programs & reports


Featured program.


Lead Flow That Helps You Grow

To address the growing need to optimize lead flow and track winning content marketing strategies to optimized demand-generation tactics, the CMO Council has partnered with global content syndication expert NetLine to better understand the issues and challenges marketers face when working to deliver timely, relevant and robust content that reaches the right audiences. To drill into this area of study, we are inviting senior marketing leaders to share their insights and best practices to enrich the thinking around content performance, syndication and demand-generation strategies. Read more »

featured reports


The Age of the Adaptive Marketer Meeting the Needs of the Connected Customer with Adaptive Brand Content

Presenting brand materials in a manner that maintains brand identity while also adapting to geographical and cultural customer preferences is a critical challenge for marketers today. Increasingly discerning…

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Establishing and Enriching the Content Supply Chain: Aligning Campaigns, Content and the Customer for Exceptional Experiences

While as much as a third of most marketing budgets are dedicated to content origination, few companies formally assess the effectiveness of their content strategies and the relevance and value of content…

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