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Establishing and Enriching the Content Supply Chain: Aligning Campaigns, Content and the Customer for Exceptional Experiences
While as much as a third of most marketing budgets are dedicated to content origination, few companies formally assess the effectiveness of their content strategies and the relevance and value of content…
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The Age of the Adaptive Marketer Meeting the Needs of the Connected Customer with Adaptive Brand Content
Presenting brand materials in a manner that maintains brand identity while also adapting to geographical and cultural customer preferences is a critical challenge for marketers today. Increasingly discerning…
From Creativity to Content
Organizations looking to capture the attention of their customers have become increasingly reliant on video, graphics and photography as part of the marketing arsenal, and marketing is responding by ramping up the creative machine to generate more content.
Making the Workplace a Brand-Defining Space Report
Organizations have long struggled to instill shared values, behaviors and ethics that embody and validate brand platforms, personalities and promises. A tighter linkage between the CMO and the CHRO should be strongly centered on organizational branding and creating cultures that radiate and reinforce core brand attributes and aspirations...
2017 State of Content Consumption and Demand Report for B2B Marketers
NetLine Corporation conducted new research examining more than 8 million leads generated by content syndication campaigns servicing enterprise-level organizations to startups to extract insights for demand…
Lead Flow That Helps You Grow
This report from the CMO Council and NetLine explores the challenges marketers face when working to deliver timely, relevant and robust content that reaches the right audiences.
The Content Connection to Vendor Selection
The Content ROI Center and the Chief Marketing Officer (CMO) Council have partnered with NetLine on a new research study—entitled “The Content Connection to Vendor Selection”—aimed at…
MPA Magazine Media Factbook 2013/2014
The MPA has released its latest annual "Magazine Media Factbook," which provides information about the readership, engagement, influence and consumption of content produced for magazines. This year's research also…
Define What's Valued Online Survey Report
Buyers of B2B technology are turning to the Web to research IT products, services and solutions. This survey and report look at ways that IT vendors should re-evaluate the process in which this content is created…
Delivering Positive Impressions During Market Depressions
The report and survey highlight how senior banking marketers are responding to the financial crisis, as well as ways marketers can begin to positively position their brands and restore customer confidence.
Why Relevance Drives Response and Relationships
The report examines how consumers are taking control of in-bound communication channels, unsubscribing to irrelevant email, and defecting from brands that continue to deliver uninvited and non-personalized content…
Engage at Every Stage: Using Mobile Relationship Marketing (MRM) to Put More Interaction in the Hands of the Customer
Explores where and how Mobile Relationship Marketing (MRM) is being embraced to ensure continuous customer touch and interaction, sustained support and service, closer and more dependent connectivity, as well as…
Variance in the Social Brand Experience
The impact of social media on the marketplace is undeniable, as consumers of all ages are enthralled by the level of engagement that sites like Facebook and Twitter provide. This report reveals how brands who give…
Better Lead Yield in the Content Marketing Field
BtoB marketing organizations need to dramatically improve their capacity to generate and deliver trusted, customer-relevant and strategically unified content across a multiplicity of digital channels, formats and…
Authority Leadership Marketing Making Content the Cornerstone of Customer Engagement and Relevance
This white paper demonstrates how B2B leaders are using peer-powered, insight-driven content campaigns to engage target audiences and to build brand trust, accelerate lead acquisition, and shorten selling cycles.
To address the growing need to optimize lead flow and track winning content marketing strategies to optimized demand-generation tactics, the CMO Council has partnered with global content syndication expert NetLine to better understand the issues and challenges marketers face when working to deliver timely, relevant and robust content that reaches the right audiences. To drill into this area of study, we are inviting senior marketing leaders to share their insights and best practices to enrich the thinking around content performance, syndication and demand-generation strategies. Read more »
