The Content ROI Center offers a range of strategic consulting, creative and outsourcing services designed to help marketing organizations optimize the way they develop, deliver and promote digital content to engage customer markets. The Center is working with marketing leaders and experts around the world to develop advanced practices, identify best-in-class tools and resources, and create more compelling and strategic thought leadership and creative content campaigns.
Our Content ROI services include:
The Content Performance Audit is designed to help companies assess and improve the effectiveness, impact and return on content marketing investments. The audit provides companies with an in-depth, integrated view and assessment of its content marketing lifecycle and value chain – from strategy, messaging and platform development, to content origination, distribution, reach and impact.
The Content ROI Center works with marketing organizations to develop effective content strategies and plans that address the critical branding, sales and customer retention requirements of their company. We look at each company’s market drivers, competitive dynamics and internal and external resources to develop a plan that optimizes existing and future investments.
Random acts of content development occur across most organizations without unifying and consistent themes, messages, brand value or visual identity reinforcement. The Center can help your organization build platforms and campaign themes that resonate with customer audiences, highlight your company’s value proposition and brand, and drive greater flow of qualified and predisposed decision makers.
The CMO Council and its partners have developed major thought leadership and content marketing campaigns for many of the world’s leading brands. From campaign design, to thought leadership research and content development, to the promotion and proliferation of programs across the Internet, the Content ROI Center can help your company build content products and campaigns that reach and influence high-value audiences and decision makers.
We’ll bring your extended team together physically or virtually to hone its content marketing skills, build consensus around strategies, policies and practices, and drive greater output and efficiency in content origination, repurposing and distribution.
We can help you reach and influence your most important audiences through effective content distribution and syndication. The CMO Council and its affiliated BtoB affinity networks interact with a qualified audience of more than 60,000 executive decision makers across marketing, sales, IT, HR and operations. We have our own content syndication network of 2,000 media channels, bloggers, publishers, associations and online communities and are experts at bringing together the right partners and channels to credibly reach your target audience. In addition, the Content ROI Center provides an extended content syndication service powered by NetLine, the top BtoB multi-channel advertising network that includes more than 15,000 website properties, reaching a monthly audience of 75 million unique visitors.
Managing and developing the sales pipeline is one of the most important tasks in any sales driven organization. Marketing teams are tasked with generating quality business leads to fill the sales pipeline. Sales teams are typically tasked with managing the pipeline, acting on leads and closing deals. Working with our partner Netline, we can address the entire marketing to sales lifecycle. From improving your lead data to setting appointments for your sales team, our solutions help simplify the sales process and make your organization more efficient and effective in reaching your target customers.
To learn more about the CMO Council’s content services, please click the arrow and complete the form below: